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About us Write for Results is a specialist business writing training company. We offer practical workshops focusing on business writing or copywriting. The company's two principals are Andy Maslen and Scott Keyser. Scott Keyser Scott's background includes stints at PricewaterhouseCoopers and Ernst & Young. He was responsible for providing internal training to partners and practice teams on proposals writing. He began his writing career as a freelance advertising copywriter and has written a historical novel set at the time of the Cathar heresy in mediaeval France. Scott also runs Invitation2Tender, a consultancy specialising in advice on winning competitive tenders. Andy Maslen Andy is one of the UK's leading independent b2b and subscriptions copywriters. Before setting up his agency, Sunfish, in 1996, he was Marketing Director of an international market analysis firm for six years. Andy is a Fellow of the Institute of Direct Marketing and speaks regularly at industry conferences and seminars. He publishes Maslen on Marketing, a free e-zine on copywriting. His first book - Write to Sell - was published in March 2007 by Cyan Books. Associates Our associates are all experienced copywriters and journalists. Their backgrounds are diverse and include marketing communications management and editing national business magazines. |
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