Need business writing training? You're in the right place. Need business writing training as used by The Economist? Look no further...
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Need business writing training? You're in the right place. Need business writing training as used by The Economist? Look no further...
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Want business writing training from the company used by The Economist? You probably know that good business writing is a core brand value for The Economist. When The Economist Group, the parent company of The Economist, wanted a business writing training company to help their commercial staff improve their writing skills, they came to Write for Results. Now we’d like to offer you business writing training for your staff. Let us prove we can boost their confidence and writing abilities overnight. Nine ways our business writing training and copywriting training boosts your skills ... for emails, reports, sales letters, proposals ... First, we listen to you while you tell us your needs. Then we choose two of our specialist writing trainers who are best suited to meet your goals for the training. On the day, we show delegates how to: 1. Focus on the reader 2. Create powerful plans 3. Write compelling headlines 4. Grab – and hold – attention 5. Create reader rapport 6. Use punctuation correctly 7. Avoid common mistakes 8. Edit and check their work 9. Get better results overall Interactivity, participation and arousal: keeping learners engaged Everyone gets to share their thoughts and ideas, on their own and in groups. Our workshops are for marketing and sales people, commercial managers, consultants, HR, production, IT or finance managers. In short, anyone who needs to persuade, influence or sell using the written word. Three steps to better business writing Our workshops follow the natural three-stage process of writing itself: 1 Before you write – from researching your reader to planning and structure 2 While you’re writing – from word choice to tone of voice and punctuation power 3 After you’ve written – from editing to proofreading and checking readability Practising what we preach During the day, delegates take part in practical writing exercises. These raise their awareness of good writing and give them the chance to put the theory into practice. The exercises involve role-play; quick quizzes on Plain English; and rewriting typical ‘management speak’. PLUS either creative copywriting or drafting an email or other business document they’d normally write at work. Writers who train, not trainers who write Our background is steeped in writing. Andy Maslen is one of the UK’s leading independent copywriters. Before setting up in business in 1996, he was Marketing Director for an international market analysis firm. Andy is a Fellow of the Institute of Direct Marketing and author of three best-selling books on copywriting. Scott Keyser started his writing career as a freelance advertising copywriter in Melbourne and London. He has eight years' experience at Ernst & Young and PricewaterhouseCoopers, where he provided internal training and coaching to partners and practice teams on major competitive tenders. We like to keep our clients happy In addition to The Economist, we have run business writing workshops and copywriting training sessions for AstraZeneca, Bank of America, BP, Emap, the Foreign Office, the London Stock Exchange, Masterfoods, Nationwide Building Society, News International, PricewaterhouseCoopers and The Royal Bank of Scotland. What can we do for you? Why not get
in touch today? Email us at writers@writeforresults.com
BUSINESS WRITING TRAINING HOME | BUSINESS WRITING WORKSHOPS | BUSINESS WRITING COACHING | ABOUT OUR BUSINESS WRITING TRAINING COMPANY | TESTIMONIALS FROM OUR BUSINESS WRITING TRAINING DELEGATES | BUSINESS WRITING TRAINING RESOURCES | CONTACT US Write for Results Ltd. Registered in England no. 5745672 Registered office: 25 Hart Street, Henley-on-Thames, RG9 2AR |
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