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Testimonials
Here's
where we let our clients tell you what they think about our business
writing and copywriting training...
“Scott is an excellent
teacher. I will definitely recommend this workshop to my colleagues. I’ve
learnt a lot today.”
Navita Dindayal
“Excellent program. Great
learning experience. I am looking forward to implementing the strategies”
Patrick McEntee
“Most useful training course
I’ve taken while at CFO.com. Excellent content and an excellent instructor.
Thank you!”
Trena De Landro
“This workshop is excellent”
Sally Goldman
“Enjoyed the class and learnt
some very useful techniques”
David Spindler
“Very engaging and great tips”
Heather Rush
“Engaging, lively, great
reminders”
Michele Chicorne
“Good blend of structured and
on the fly. Very engaging”
Nat Antman
“Scott is an excellent presenter!”
Brian Lee
“The presenter made the topic
interesting, the information is useful and will definitely be used from
tomorrow. Thanks!”
Terry Archer
“This class surpassed my
expectations. It was fun and informative. I will be able to make positive
changes in my writing immediately!”
Reagan Miller
“The instructor was excellent
– very helpful!”
Gilda Stahl
“You offered invaluable
advice. I really enjoyed attending! I especially appreciated your patience and
response to questions and issues. Good luck to you!”
Zoe Zenowich
“Great class!”
Marina Guvenc
“Great class. Opened my eyes.
Thanks”
Chris Shedd
“I liked the trainer’s energy
levels and way of interacting with people”
Katina Wrocki
“Very helpful! Great tools for
overcoming writing shyness”
Maria Teresa Ramos
“Excellent – the writing
exercises brought it to life”
Jane Coulter
“Very important and useful
advice on effective techniques for communicating better with people”
Jim Alfieri
All from
delegates on business writing workshops run for The Economist
in January 2010
--------------------------------------------------
“Excellent workshop! Loads of
simple, memorable and profound tips to improve writing skills. Very helpful,
but also conveyed in an extremely audience-friendly and understandable (and
enjoyably interactive) way!”
Malcolm Mackinnon
“Fantastic! Thank you.”
Danica Issell
“Great workshop, really enjoyed
the content and will benefit in the future”
Philip Higgs
“...very good and extremely
useful”
Henrietta Wilson
 Very useful course. Will take a
lot of valuable things away with me.
Anna Goulette
Not only did this course give
me lots of ways of tackling my writing but I learnt about grammar too, which
was really useful. A really valuable course. Claire Reeves
Excellent course. I will
re-read the material and apply the ideas to raise my writing skills. Gabriella
Marsh
Really useful session. Scott
has a good presenting style – engaging, knowledgeable and encouragingly open to
the group and its differing needs. Jessica Hamilton
Scott was incredibly engaging
throughout the day. Rachel Osborne
Great course. Learnt a lot.
Jemma Wilson
Have learnt much more than I
expected. Thank you!
John Kiggins
Have learnt a great deal. The
fact you can apply it straightaway is great. Baljinder Matharu
All from
delegates on business writing workshops run for Allen & Overy
in January 2010
--------------------------------------------------
Excellent
workshop - engaging, interesting and stimulating. One of the best
I have attended in a long while. Lots of "little" easy
things to take away and apply.
Rachelle Jordan
Very
interesting session. Refreshing and modern take on writing.
Chris Hammond
Presenters
really grabbed my attention. Some neat tips and tricks. Booklet
of slides useful for making additional notes alongside relevant
slides.
Jackie Clayton
Very
good course with the right balance of theory and exercises. Course
leaders are clearly knowledgeable and so gained respect quickly.
Examples were relevant and interesting and course kept me engaged.
Mike Johnston
All from
delegates on a business writing workshop run for Groupe Aeroplan
in June 2009
--------------------------------------------------
A
useful incisive aid to those of all levels involved in writing to
sell for their business. Aisling
O'CDonnor, BNA
As
a beginner I found the day very helpful. I will take a lot away
from this course, and would recommend it to anyone interested in
learning more about copywriting. Natalie
Chivers, Squires Group
I
am impressed with the level of new techniques I have learned which
I can apply straight away. Ben
Ross, 888.com
The
structure and format of the course was good. Sarah
Willing, IDG
Enjoyed
the course and learned a great deal. Kenneth
Connolly, 888.com
I
thought the course was a great reminder of how to go about writing
compelling copy. Nick
Wells, Firebrand Training
I
thoroughly enjoyed the course.
Kelly Dudley, Oxfordshire Press
Andy
and Scott's entertaining and sparkling delivery styles captured
the imagination. Their anecdotes and hints and tips were invaluable.
Mary Clarke, Sticky Change
Refreshed
and sharpened skills. Will go back to my screen revived and ready
to do better.
Sue Roberts
Really
enjoyed the course and feel I can apply a lot of what I have learnt
to this job and any other future job.
Alli Wilson, RCN Publishing
Everything
about the course contents and delivery was excellent. I need other
courses to be delivered like this to enhance my work.
All from
delegates on an open copywriting workshop run in April 2009
--------------------------------------------------
Deen
Olugunna
Excellent
course, good content and interactive style. I will take plenty away
from it.
Clinton
Geeves
Very
informative and I enjoyed it. Andy makes the subject come to life
and helps everyone interact as a group.
Dan
Hopkins
All from
delegates on a copywriting workshop run for Westminster City Council
in December 2008
--------------------------------------------------
Engaging
and interactive. A great day with top tips for improving copywriting.
Santa Marku
Engaging,
informative and fun! A very good refresher on what I've forgotten!
Practical solutions I can start applying now.
Sophie
Phipps
Really
enjoyed the practical sessions.
Tracy Davis
Very
good session. Will definitely start using the skills I've learnt.
Sundeep
Ubbay
Fab!
Jayne Kavanagh
All from
delegates on a copywriting workshop run for BSI in October 2008
--------------------------------------------------
I'm
usually a bit sceptical about courses, but I really enjoyed this.
Thanks!
Katie
Fuller
Great
to have the opportunity to use the theory in the session/ask questions/get
feedback.
Kathryn
Smith
Really
enjoyed the day, lots of useful techniques. Andy applied his knowledge/techniques
extremely well to our work and organisation.
Jennifer
Baskerville
Rekindled
a passion for precision in writing and belief in the power
of the right words in the right place.
John
Clare
Clear,
concise and relevant. Some great time-saving techniques.
Farrah
Stevens
Very
stimulating discussion.
Ciaran
Nelson
Fun,
interactive and made me think. Will be applying what I've learnt
back in the workplace and stick up for good writing!
Kim Barratt
Enjoyable
and useful - thank you.
Rob Hume
Best
training course/workshop I have ever been on by far. Why can't they
all have such a great facilitator, vastly knowledgeable and inspiring
about the subject?! So relevant + loads of practical, useful tips
to take away. Please send more RSPB writers on this course. Thank
you Andy! Perfect. Great day.
Mark Ward
All from
delegates on copywriting workshops run for RSPB in September 2008
--------------------------------------------------
’Make pensions sexy’ was the mission statement I
came away with after your training course for PSLs [Professional Support
Lawyers]. No small challenge. But your training has transformed my and my
Pensions
PSL team's writing style.
Before
we put pen to paper, we now try to get inside our reader’s head, find out what
they’re interested in and gauge their attention span for our communication. And
we’re using imagery, dynamic headings and stronger language, thinking about
sentence length and even the balance of words in individual sentences. It’s
harder work but the end-result is more interesting, readable and, yes, sexy.
When a reader says, ‘You put the X-factor back into
Pensions’, you know you’re doing something right! Thank you,
Scott.
Giannis Waymouth, Senior Professional Support Lawyer
(Pensions), Allen & Overy LLP
--------------------------------------------------
The activities were very
practical and really made the new skills sink in.
Vivian
Praxoulis I thought that the
course was perfect. At no point did I feel that the pace or content was wrong.
Many thanks!
Matthew Jennings
Very informative and
useful course. Good examples and links to the real world helped bring the theory
to life.
James Moir
I wish everyone in the
business could go on this course...Very good, thanks.
Helene
Trad
Great workshop. Gave
good grasp of the fundamentals. Will start using the skills right away.
Pradeep
Raina
All
from delegates working at Loyalty Management Group,
one-day workshop
in London on 14 October 2008
Very practical and
entertaining. I learnt several very useful practical tips for my business
writing.
Victoria Jannetta, Field Fisher Waterhouse
Excellent!
Isabella
Folwell, Threadneedle Asset Management
Scott is a very engaging
speaker - I got some very practical advice and tips from the session.
Kathy
Jacob, Pinsent Masons LLP
Shame it only lasted an
hour and a half! Really interesting.
Delphine Diers, Grant
Thornton
A very good, interactive
session.
Darron Chapman, TFPL Ltd
Gained a lot of very
useful tips from your session."
Sue Hill, Sue Hill Recruitment
---------------------------------------------------
Definitely useful and
practical, even for experienced and confident writers. Good underlying
principles (eg plain English) and specific tips about how to improve.
Gareth
Cox
Very useful. My burning
issues were pinpointed and I feel more confident in my writing.
Brooke
Jay
From delegates working at Allen
& Overy,
one-day workshop,
April 2008
Excellent course, with
relevant content as well as some great tips. Would highly recommend.
Mark
Roberts
The best structure for a
training session I've ever had. Handouts, interactive work, brilliant! Many
thanks.
Virginia Gill
The content was relevant
and easy to apply to day to day activities.
Christopher
Rushe
All
from delegates working at Emap,
one-day workshop
on 5 December 2007
---------------------------------------------------
The
most authentic and practical course I have attended. Balance of
theory and practice spot on.
Matt
Nesbitt
Publisher
Oxfordshire Press
29 November 2007
---------------------------------------------------
I’ve been on copy courses before, and have been writing copy for some
time - but your course had more impact than other courses, because the content
and pace were excellent, it was very well presented, and you were able to
answer any questions the group put to you.
The course was excellent, really interesting and enjoyable. I learned a
lot. I also learned that when creating an ad to ‘Save the Shark’, not to put
‘shark’ and ‘attack’ in the same sentence!
I will certainly recommend your course to my contacts.
Claire Percy
Very
engaging and enjoyable. Very useful.
Alice
French
Very
informative and entertaining.
Martha
Fumagalli
Very
engaging, useful and interesting.
Jo
Noble
All
from delegates working at Kogan Page,
one-day workshop
on 8 November 2007
---------------------------------------------------
Really enjoyed the
workshop and learnt a lot....Thanks.
Miles Platt
Great course. Very
practical and delivered with lots of energy.
Adrian Power
Group task was really
enjoyable. The course was relevant to me and the writing I do in my daily life.
Harriet Green
Very informative.
Certainly a lot to take away and consider. Learnt a great deal.
Sandra
Bunting
All
from delegates working at Jack Morton Worldwide,
one-day workshop
on 5 November 2007
---------------------------------------------------
It
has been a great experience. I have learnt more in one day than
in years of school. Thanks.
Angelo
Repole
Very
good. Enjoyed it. Practical and useful.
Georgina
Saad
Excellent
tips to improve writing style. Understand how to structure and what
to include in documents. Be more assertive and get across what I
want from reader
Natalie
Edworthy
Very
helpful. This course has given me great insight into how I need
to improve my business writing.
Anuj
Mital
A
very funny and enjoyable course.
Paul
Shearn
Excellent
course, will recommend it to others.
Jim
Johnson
All
from delegates working at The Economist Group,
one-day workshop
in London on 27 July 2007
---------------------------------------------------
Very
informative, entertaining and sometimes challenging.
Clive
Underdown
The
areas covered are broad enough to fit many formats. Thank you!
Eve
Essien
Great workshop. I
felt I learned a great deal about business writing.
Andy
Bridges
Made
me think more about style and tone of writing ... simple achieves
more. Wish I had sent off more samples for feedback from the professionals.
Jacqueline
Hails
Gives
you confidence that you don't have to be a professor in English
to be able to write in Plain English.
Jonathan
Bolden
All
from delegates working at Loyalty Management Group,
one-day workshop
in London on 9 May 2007
---------------------------------------------------
Very
helpful workshop. Very effective training methods/exercises.
Yvonne
Apea, Economist Intelligence Unit
Very
useful course.
Joseph
Nathan, The Economist Group
The
course will make me aware of my writing. It was particularly useful
to consider a piece of my own work from the reader's perspective.
Lucinda
Hakes, The Economist Group
Very
well tutored with plenty of interaction. This will benefit me in
my job. 10/10.
Thomas
Gruber, The Economist
Thought
provoking and informative.
Karen
Levent, Eurofinance Conferences
Excellent
workshop - lots of interaction and diversity - thank you very much
for this interesting and fun day.
Cynthia
Armand-Khant, Economist Intelligence Unit
Both
tutors were excellent and gave a thorough overview of business writing.
Matthew
Searle, Eurofinance Conferences
Very
useful and entertaining course! Even though I did just use an exclamation
mark ... I do feel I have learnt a lot about myself and my writing
style.
Dorien
Lopes Cardozo, Eurofinance Conferences
All
from delegates working at The Economist Group,
one-day workshop
in London on 1 December 2006
---------------------------------------------------
Well run, engaged and fun.
Thanks.
Ron Diorio, Economist.com
Scott and Richard kept the class moving at a great
pace considering all the information. It's
a long day and yet we were all engaged
with the material. Nice job!
Mersina Kakis, CFO
Magazine
Scott and Richard kept the
class moving at a nice pace and tailored it to address individual people's
needs. Great class.
Jessica Ochea, Promotions Analyst,
The Economist
I love the manner in which
Richard and Scott got us to be more involved. This allowed me to enjoy the
training so much more.
Melisa St Prix, The
Economist
Scott gave very useful,
hands-on practical advice. This advice and his recommendations will help me
improve my writing skills. I will take back with me a number of useful tips to
implement.
Kevin Quinlan, Publisher, CFO
All
from delegates working at The Economist,
one-day workshops
in New York on 26,27,29 September 2006
---------------------------------------------------
Really enjoyable and interactive course, which has left me with valuable
copywriting skills, which I hope to put into practice in the near future. Well
done Andy and Scott.
Nadia Khazna, Marketing Assistant, AP Information
Services Ltd
Very good examples. Very good team project at end of day.
Nick
Haigh, Marketing
Executive, Binley's
A really interesting and informative day – can’t wait to get stuck in and apply
what I’ve learnt!
Gemma
Sullivan, Marketing Assistant, RBI Search
...very
enjoyable and informative.
Laura
Meade, Marketing Assistant, Binley's
Copy
used to really scare me! Although it's not my favourite task, I'll
certainly approach it with less fear. I feel much more confident
- thanks!
Katie
Prevett, Web Administrator, RBI Search
All
from delegates at copywriting workshop organised for the Data Publishers
Association, 5 October 2006
---------------------------------------------------
This
was an excellent look at all of the important aspects of business
writing.
Roy
Saunders
Very
enlightening and will definitely use the rules and tools.
Ryan
Sequeira
This
course has restored my confidence in my business writing.
Iqbal
Johal
All
from delegates working in Group IT for The Economist Group, one-day workshops
on 18 & 19 September 2006
---------------------------------------------------
I’ve stayed
completely engaged throughout the day. And I’m actually looking forward to
writing something. Thank you!
Sam Wood,
Project Manager
Really
enjoyable, informative and useful. With genuine practical tips to use in day to
day writing life.
Emma
Fitzgerald, Producer
Compared with
other workshops, I found this one to be much more engaging. The material was
presented in a simple yet informative way - and I think I'll actually remember
it too! Thank you.
Susannah
Vincent, Business Development Executive
Fun and
interactive. Extremely useful and relevant for everyday work situations.
Clare West,
Project Coordinator
Great day,
thank you.
Tim Collett,
Producer
Very
enjoyable workshop ... firming up of existing concepts and useful
introduction to many new ones. A great success.
Alec Braun,
Project Coordinator
I found the
session very interesting and picked up some great tips that I will definitely
put to use. Thank you.
Helen
Sullivan, Account Executive
All
from delegates working at Jack Morton Worldwide,
one-day workshop
on 18 August 2006
---------------------------------------------------
A
very inspiring day delivered by two very articulate people. Plenty
of substance to take away and apply to everyday work. Thanks!
Robin Hough
Very
good training. Right mix of interaction and theory.
John
Emerson
Very
enjoyable day with lots to think about.
Clare Donovan
The
pack is great!
Erin
Howie
A
day well spent out of the office, fun, informative with real value
- a novelty.
Amy
Davies
An
excellent copywriting workshop - much better than anything I've
done before. Thanks guys.
Kirsty
Harrison
The
course has made me realise I have been looking at copywriting in
the wrong way and I now plan to apply what I've learnt to ensure
it's done in the right way.
Anita Pal
A
day well invested.
Leo Stemp
A
really good use of time - things that will really benefit me when
I get back to the office.
Karen Hutt
Really
useful and gave me some good ideas to take away
Victoria Cooper
Fizzy!
Tessa Hood
All
from delegates working at Emap Communications,
one-day workshop
on 10 April 2006
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Really
good interaction. Trainers were upbeat and interesting and somehow
even made talking about grammar fun. I will use a lot of what I
learned today in my job. Thanks guys.
Elissa
Grey
The
course demystified the art of good writing: keep it simple!
Hazel Carry
The
course was run in a really friendly way and I really enjoyed
it.
Colin McDonagh
Good
coverage of different types of business writing. Useful techniques
that can easily be applied to everyday business writing.
Dominic Laycock
Trainers
had a very good flow and structure and asked questions as well as
answering ours.
Rashee Patel
All
from delegates working at The Economist,
one-day workshop
on 30 March 2006
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The
best course I've been on. And I've been on a lot.
Andrew
Bidwell
Pacy,
interesting and fun. Thanks very much. (Love the seven rules and
seven tools kit as well.)
Anna Bladen
Although
there was a lot of theory, you kept it relevant and fun and involved
us. It was also good to try out the techniques as we went along
and the end competition was very good. It was obvious the trainers
knew their stuff and were very enthusiastic. Very good!
Mia Glass
Really
relevant and useful. I've never been a big fan of copywriting workshops
but I can see myself applying so much of what I've learnt.
Helen Cherry
Really
good. Practical, informative, fun. Lots of 'take-home' ideas and
techniques.
Andrew Lee
Finally! A training course that is totally relevant to my day-to-day job. I’ll
be following up on the reading too.
Susanna Baker
All
from delegates working at Emap Communications,
one-day workshop
on 24 March 2006
---------------------------------------------------
A
fantastically insightful day which has really highlighted some of
the areas for improvement in my writing and written communication
with others. I'll certainly try to take on board the tips that I've
had today. Would readily recommend this course to others. Really
enjoyed the course. Thanks.
Alan Bennett
This
is one of the best courses I have attended. I particularly like
the fact that the presenters interacted and changed the structure
of the sessions to incorporate a new session that was of specific
use. Overall, excellent.
Jerry Chubb
All
from delegates working at PricewaterhouseCoopers,
one-day workshop
on 7 March 2006
---------------------------------------------------
An
awful lot better than the last copywriting course we did. Very relevant
to our profession and very beneficial.
The
course was very good and will be extremely useful. It was obvious
that the trainers had a good knowledge of the subject and it was
beneficial to hear actual business examples. I was also pleased
that they were able to adapt the programme of the day to allow us
to go over our own copy.
Lots
of ideas. Extremely relevant and useful.
An
excellent workshop with some strong commonsense ideas and revolutionary
techniques for Emap. Money was well worth while.
Very
good - lots of practical ideas which I will use in my job.
Fantastic,
interactive training. I would recommend it to everybody in marketing.
I will definitely be looking at copy I am supplied and make sure
I write with the copy techniques described.
Particularly
good - best training I've had in ages.
Best
training session so far and will definitely try to apply some of
this.
Found
the day incredibly useful. It has inspired me to go away and write
some copy...thanks.
Definitely
recommend this course for anyone interested/involved with copywriting.
Informative and interesting.
All
from delegates working at Emap Communications,
one-day workshop
on 27 January 2006
---------------------------------------------------
Course content was
perfect and relevant to my everyday work.
Samantha White, Account Manager,
Barkers
Very relevant and
enjoyable training.
Karen Mumford, Project Manager,
Barkers
Great. Right amount of
content, all very useful. No boring parts more importantly!
Bob Kondal, MGMS
International (part of the BNB Group)
---------------------------------------------------
Very
well presented with a good notebook. Friendly and relaxed atmosphere.
Would definitely recommend this to others.
An
incredibly useful workshop that will be very useful in my day-to-day
life. I wasn't sure I had enough time to come but now I feel it's
the best thing I've done this week.
Very
informative and clear. Good ideas and takeaweays.
Really
enjoyed it. Good content and lively presentation of material.
All
from delegates working at The Economist Group,
one-day workshop
on 24 November 2005
---------------------------------------------------
Very
useful and practical. I have learnt a lot of new techniques and
styles and would recommend anbody to attend.
This
course has completely made me rethink my approach to business writing.
The things I have learnt seem easy to implement.
An
excellent course. Well structured and useful content. Very good
speakers.
The
course has completely opened my eyes to what usually constitutes
good business writing. There are many things I am going to use in
my daily work. Thanks!
Very
informative and a great way of presenting what can be a daunting
task. Will definitely use what I have learnt today.
A
great course giving a fresh perspective on business writing.
Incredibly
useful workshop.
A
real eye-opener to the world of excellent business writing. A very
useful course.
Very
informative and useful.
All
from delegates working at a major global professional services firm
one-day
workshop on 16 November 2005
---------------------------------------------------
I
thoroughly enjoyed the workshop, and found it informative and of
real value for improving the correspondence we send from
Customer Services. I came away with several ideas not only for my
own style of writing but also for ideas to promote our events
to the delegates or potential delegates.
It was a fun way of learning, whilst
picking up lots of tips and pointers along the way.
Heidi Lawrence
Customer
Services Manager
Economist Conferences
Thanks for
running such an enjoyable writing workshop for our team in New York.
It’s clear
that you know your subject back to front, but what sets you apart is your deep understanding of
communication in combination with language, and how to write for the audience.
Your responsiveness to clients and effectiveness in a one-to-one as well as a
group context are excellent. You are also very creative and make a potentially
boring subject fun!
As you
know, good writing is a core brand value for The Economist Group. With your
help our people are able to demonstrate it every day in their work.
Sally Bibb
Director Group Sales Development
The Economist Group
Andy
and Scott's writing workshops focus on the importance of language
as a business tool. They taught me how to write in a clear,
concise manner, while avoiding lazy habits such as relying on buzz-words
and jargon. I expected the sessions to be useful, but was surprised
by their fun and upbeat tone. Every firm, regardless of industry,
can benefit from these workshops.
David Grossman
Marketing
Executive
Economist.com
I'd
like to thank you and Scott for a very useful workshop. It is important
to learn how to simplify our communication to customers. Your workshop
effectively reviews how to chart a course when writing a communication
and above all to keep it simple and direct.
Often in today's world we salespeople
spend too much time doing business from our point of view rather
than from our customer's perspective. Our business communications,
whether in the form of email, powerpoint, word doc, phone call often
reflect this ineffective position as a result.
Your course helps to put priorities
on the right track.
James Alfieri
Advertising
Sales Executive
The Economist
I would like
to thank you for your excellent workshop at the RIBA Manufacturers
Network yesterday. I not only found it informative, but well delivered.
Rachel Daymond-Harris
Primary
Presentations Ltd
I
thoroughly enjoyed the language program you offered at The
Economist. This course dramatically improved how I use language
as a business tool. And yes, it is OK to start a sentence
with "AND".
Erika Weed Stern
NY Ad
Manager
Economist.com
Thank you for such an excellent session on Tuesday morning. All the
team have said how valuable, practical and interesting it was. Really worthwhile.
Carola
York
Marketing Director
TSL Education Ltd
I want to thank you for an excellent business writing course, held recently in London and Vienna. Colleagues in both locations found it of enormous value. In particular, there was a clear focus on practical tools and techniques to improve writing; and the tailored approach, combined with your ability to convey your enthusiasm for writing, resulted in a very positive and effective outcome.
Jeremy Kourdi,
Senior Vice President & Director of Conferences
Economist Conferences
The
workshop presented some great tips on capturing and maintaining
your audience's attention. And it was fun!
Inna Getselis
Marketing
Manager, Americas
Economist Conferences
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