Business writing training and copywriting training workshops

We offer a range of practical, interactive business writing training and copywriting training workshops:

• Business writing
  
• Sales writing
  
• Copywriting
• Web and email writing
  
• Proposal writing

The three stages of successful business writing

Our business writing training and copywriting training follows the natural three-stage process of writing itself:

1          Before you write
writing and its place in business
understanding your reader
planning
structure

2          While you’re writing
sales techniques
writing skills
creativity

3          After you’ve written
Navigation and readability
Editing your work
Proof-reading

Workshop style and content

We tailor your business writing training to your specific needs.  Our workshops blend learning sessions, exercises, team games Q&A sessions and structured discussion of the key points.

Each delegate receives a pack including a workbook with copies of the slides, writer’s checklists, our Seven Rules and Seven Tools cue cards, suggestions for further reading and a selection of quotes by writers on writing. Plus a free copy of Andy Maslen's book, Write to Sell.

How many people?

The workshops are for eight to 16 people who should all have a good command of the English language.

How much?

We give you a flat fee quote for your workshop or training once we have listened to your needs and taken a detailed brief from you. A typical fee is £3,500 for a one-day, in-house workshop for 16 delegates, led by two trainers.

Contact Andy or Scott to find out more.

Delegates hard at work creating a
killer press ad in a Write for Results workshop at The Economist

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